The new generation Aygo is a radical redesign of a tried and tested favourite.  It’s quirky design, dominated by the X on the front of the car and a desire to attaract a younger acquisition audience for Toyota required a fresh and edgier approach for it’s launch.  Go Fun Yourself has digital assets at its heart and is all about unlocking peoples’ fun side.  Here in this first piece of online content we partner with Rahat, the online prankster – it has also been cut down to create a 30″ launch spot.

Aygo Launch film

And a graphic approach to print