In the next execution of the Life is for Sharing idea we created a huge Singalong in Trafalgar Square.  13,500 people who did not know what was going to happen.  What followed was a truly amazing and joyous experience.  For 45 minutes all 13,500 of them sang their hearts out – there was even a surprise appearance from Pink who sang her anthemic “So what” and then led the crown in an amazing rendition of “Hey Jude”.

The event was used to create a raft of communications for 8 markets across Europe.  During one song a second unit shot 6 different product commercials.

The first film below is of Hey Jude.  This has now had more than 5m youtube views.

The second film captures the moment that our special guest was revealed.

Lastly there is a compilation film that shows the scope of the idea.



Cannes – 1 Gold, 2 Bronze Lions