Dance launched the new Life is for Sharing brand idea in the UK.  The execution was on-air 36 hours after it happenened at Liverpool Street.  By harnessing PR to drive consumer buzz the campaign delivered millions of pounds in incremental media value.  The weekend after the first airdate store footfall hit record levels.

The film below is the full commercial that aired once before Big Brother and has gone on to get 29m views (and counting) on youtube!

This second film is a case history that outlines some of the consumer and press reaction as well as touching upon how the idea and assets were leveraged against all of the required touchpoints.

Cannes – 2 Gold, 2 Silver, 2 Bronze Lions

D&AD – 2 Nominations

The One Show – 2 Merits