This campaign was the first that the NSPCC had embarked upon with children and young people as its core target audience.  The objective of the campaign was to help them to understand that they could approach the NSPCC is they or one of their friends was suffering from abuse.

The multi media campaign had a strong in-school presence and significantly helped the NSPCC to drive reappraisal of its offering.






Cannes – Gold Lion for Integrated Campaign

D&AD – Nomination