This is the campaign that put Club 18-30 back on the map (after a number of years of trading as The Club).  It was probably the highest profile poster campaign of the decade.  Beaver Espana sums up the brand promise in only 2 words – the perfect poster?!

The campaign resulted in records sales for Club 18-30 and gave a £250,000 media spend the impact of a multi million pound campaign.

Sadly the posters were banned – after they had been taken down – which meant that they were not eligible for the awards they were almost certain to win.